{"id":123782,"date":"2026-04-07T09:50:56","date_gmt":"2026-04-07T07:50:56","guid":{"rendered":"https:\/\/www.bilbaodendak.eus\/filtrado-rutas-y-planes\/retail-management\/"},"modified":"2026-04-09T13:44:04","modified_gmt":"2026-04-09T11:44:04","slug":"retail-management","status":"publish","type":"rutas-y-planes","link":"https:\/\/www.bilbaodendak.eus\/eu\/ibilbide-eta-planen-zerrenda\/retail-management\/","title":{"rendered":"Programa berria: Retail Management"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Estrategia, kudeaketa eta bezeroaren esperientzia Bilboko tokiko merkataritzan<\/h2>\n\n\n\n<p>Zure denda kudeatzen ari zara&#8230; edo zure negozioa zuzentzen?<\/p>\n\n\n\n<p>Egunero mila gauza kudeatzen dituzu zure dendan.\u00a0Baina gutxitan duzu denbora\u00a0<strong>zure negozioan estrategikoki pentsatzeko<\/strong>.<\/p>\n\n\n\n<p>Horregatik\u00a0<strong>bilbaoDendak, Bizkaiko Foru Aldundiarekin, Bilboko Merkataritza Ganberarekin eta ESIC Business &amp; Marketing Schoolekin\u00a0<\/strong>batera, honako hauek jartzen ditu abian:<\/p>\n\n\n\n<p><strong><u>RETAIL MANAGEMENT<\/u><\/strong><br>Programa exekutibo bat,\u00a0<strong>egunero beren komertzioan erabakiak hartzen dituztenentzat<\/strong>\u00a0pentsatua.<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.bilbaodendak.eus\/wp-content\/uploads\/2026\/03\/formacion_post1-819x1024.jpg\" alt=\"Retail Management\" class=\"wp-image-123504\" style=\"width:452px;height:auto\" srcset=\"https:\/\/www.bilbaodendak.eus\/wp-content\/uploads\/2026\/03\/formacion_post1-819x1024.jpg 819w, https:\/\/www.bilbaodendak.eus\/wp-content\/uploads\/2026\/03\/formacion_post1-240x300.jpg 240w, https:\/\/www.bilbaodendak.eus\/wp-content\/uploads\/2026\/03\/formacion_post1-768x960.jpg 768w, https:\/\/www.bilbaodendak.eus\/wp-content\/uploads\/2026\/03\/formacion_post1.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcc5\u00a0Noiz eta non<\/h3>\n\n\n\n<p><strong>2026ko maiatzaren 4tik 14ra (8 saio | 18 ordu)<\/strong><br><strong>Astelehenetik ostegunera | 14:15 \u2013 16:30<\/strong><br>\ud83d\udccd\u00a0Bilboko Merkataritza Ganbera (Alameda Rekalde 50)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udca1\u00a0Zer landuko duzu<\/h3>\n\n\n\n<p>Ez da ikastaro teorikoa.\u00a0<strong>Zure komertzioari\u00a0<\/strong>buruz lan egingo duzu,\u00a0<strong>360\u00b0-ko ikuspegiarekin<\/strong>\u00a0aztertuz eta\u00a0<strong>hurrengo egunetik aplika daitekeen ekintza-plan bat<\/strong>\u00a0garatuz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705\u00a0Moduluak<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0Etorkizuneko dendaren erronka: hurbiltasuna eta digitalizazioa<\/li>\n\n\n\n<li>Marka eta posizionamendu balioa<\/li>\n\n\n\n<li>Negozioaren antolaketa eta plangintza<\/li>\n\n\n\n<li>Operazioen kudeaketa\u00a0<\/li>\n\n\n\n<li>Best Practices-en aurkezpena zeharkako ikuspegiarekin\u00a0<\/li>\n\n\n\n<li>Customer experiencie-aren hobekuntza<\/li>\n\n\n\n<li>Merkataritza-helburuak: salmenta-aurreikuspenak.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc69\u200d\ud83c\udf93\u00a0Irakasleak<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.esic.edu\/master-y-postgrado\/master?originCampaignId=701cj00000XDdLoAAL&amp;utm_campaign=Esic_BS_Nacional_Espana_Google-Ads_Paid-Search_2026_Conversion_Brand_Master_Madrid&amp;c_id=23630292226&amp;g_id=191129000342&amp;a_id=799165134378&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_term=esic%20business%20school&amp;p_n=&amp;qwerty=CjwKCAjwnN3OBhA8EiwAfpTYem7zhMI5KcsrI3ApyykfU4TcsdoUQ1rAqfSNZtrhksZDkHpPt-UnORoCLcAQAvD_BwE&amp;gad_source=1&amp;gad_campaignid=23630292226&amp;gbraid=0AAAAACn_sPxC3ZGhj23UEXfrhF5IfweQo&amp;gclid=CjwKCAjwnN3OBhA8EiwAfpTYem7zhMI5KcsrI3ApyykfU4TcsdoUQ1rAqfSNZtrhksZDkHpPt-UnORoCLcAQAvD_BwE\" rel=\"nofollow noopener\" target=\"_blank\">ESIC Business &amp; Marketing School<\/a>\u00a0\u2013 Bilboko Merkataritza Ganberako profesionalen eta zuzendarien klaustroa, irakaskuntzan eta aholkularitzan esperientzia handia duena.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bilbaodendak.eus\/wp-content\/uploads\/2026\/04\/Programa_Formacion-Retail-Management_compressed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ikusi programa osoa<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n\n\n\n<div class=\"forminator-guttenberg\"><div class=\"forminator-ui forminator-custom-form forminator-custom-form-123667 forminator-design--default  forminator_ajax\" data-forminator-render=\"0\" data-form=\"forminator-module-123667\" data-uid=\"69e1c853aa48f\"><br\/><\/div><form\n\t\t\t\tid=\"forminator-module-123667\"\n\t\t\t\tclass=\"forminator-ui forminator-custom-form forminator-custom-form-123667 forminator-design--default  forminator_ajax\"\n\t\t\t\tmethod=\"post\"\n\t\t\t\tdata-forminator-render=\"0\"\n\t\t\t\tdata-form-id=\"123667\"\n\t\t\t\t data-color-option=\"theme\" data-design=\"default\" data-grid=\"open\" style=\"display: none;\"\n\t\t\t\tdata-uid=\"69e1c853aa48f\"\n\t\t\t><div role=\"alert\" aria-live=\"polite\" class=\"forminator-response-message forminator-error\" aria-hidden=\"true\"><\/div><div class=\"forminator-row\"><div id=\"name-1\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-1_69e1c853aa48f\" id=\"forminator-field-name-1_69e1c853aa48f-label\" class=\"forminator-label\">Nombre \/ Izena <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-1\" value=\"\" placeholder=\"\" id=\"forminator-field-name-1_69e1c853aa48f\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"name-2\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-2_69e1c853aa48f\" id=\"forminator-field-name-2_69e1c853aa48f-label\" class=\"forminator-label\">Apellido \/ Abizena <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-2\" value=\"\" placeholder=\"\" id=\"forminator-field-name-2_69e1c853aa48f\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"name-3\" class=\"forminator-field-name forminator-col forminator-col-12 \"><div class=\"forminator-field\"><label for=\"forminator-field-name-3_69e1c853aa48f\" id=\"forminator-field-name-3_69e1c853aa48f-label\" class=\"forminator-label\">Nombre del comercio \/ Saltokiaren izena <span class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-3\" value=\"\" placeholder=\"\" id=\"forminator-field-name-3_69e1c853aa48f\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><div class=\"forminator-row\"><div id=\"email-1\" class=\"forminator-field-email forminator-col forminator-col-6 \"><div class=\"forminator-field\"><label for=\"forminator-field-email-1_69e1c853aa48f\" id=\"forminator-field-email-1_69e1c853aa48f-label\" class=\"forminator-label\">Direcci\u00f3n de correo electr\u00f3nico \/ Helbide elektronikoa <span class=\"forminator-required\">*<\/span><\/label><input type=\"email\" name=\"email-1\" value=\"\" placeholder=\"\" id=\"forminator-field-email-1_69e1c853aa48f\" class=\"forminator-input forminator-email--field\" data-required=\"true\" aria-required=\"true\" autocomplete=\"email\" 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class=\"forminator-required\">*<\/span><\/label><input type=\"text\" name=\"name-4\" value=\"\" placeholder=\"\" id=\"forminator-field-name-4_69e1c853aa48f\" class=\"forminator-input forminator-name--field\" aria-required=\"true\" autocomplete=\"name\" \/><\/div><\/div><\/div><input type=\"hidden\" name=\"referer_url\" value=\"\" \/><div class=\"forminator-row forminator-row-last\"><div class=\"forminator-col\"><div class=\"forminator-field\"><button class=\"forminator-button forminator-button-submit\">Enviar \/ Bidali<\/button><\/div><\/div><\/div><input type=\"hidden\" id=\"forminator_nonce\" name=\"forminator_nonce\" value=\"ce294dfd52\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/eu\/wp-json\/wp\/v2\/rutas-y-planes\/123782\" \/><input type=\"hidden\" name=\"form_id\" value=\"123667\"><input type=\"hidden\" name=\"page_id\" value=\"123782\"><input type=\"hidden\" name=\"form_type\" value=\"default\"><input type=\"hidden\" name=\"current_url\" value=\"https:\/\/www.bilbaodendak.eus\/eu\/ibilbide-eta-planen-zerrenda\/retail-management\/\"><input type=\"hidden\" name=\"render_id\" value=\"0\"><input type=\"hidden\" name=\"action\" value=\"forminator_submit_form_custom-forms\"><\/form><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bezeroaren estrategia, kudeaketa eta esperientzia. Programa exekutibo bat, egunero beren merkataritzan erabakiak hartzen dituztenentzat pentsatua.<\/p>\n","protected":false},"featured_media":123727,"template":"","meta":[],"destacado":[1104],"tipo":[542],"tematica":[1091],"class_list":["post-123782","rutas-y-planes","type-rutas-y-planes","status-publish","has-post-thumbnail","hentry","destacado-destacar-en-megamenu-eu","tipo-plana","tematica-kultura"],"_links":{"self":[{"href":"https:\/\/www.bilbaodendak.eus\/eu\/wp-json\/wp\/v2\/rutas-y-planes\/123782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bilbaodendak.eus\/eu\/wp-json\/wp\/v2\/rutas-y-planes"}],"about":[{"href":"https:\/\/www.bilbaodendak.eus\/eu\/wp-json\/wp\/v2\/types\/rutas-y-planes"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bilbaodendak.eus\/eu\/wp-json\/wp\/v2\/media\/123727"}],"wp:attachment":[{"href":"https:\/\/www.bilbaodendak.eus\/eu\/wp-json\/wp\/v2\/media?parent=123782"}],"wp:term":[{"taxonomy":"destacado","embeddable":true,"href":"https:\/\/www.bilbaodendak.eus\/eu\/wp-json\/wp\/v2\/destacado?post=123782"},{"taxonomy":"tipo","embeddable":true,"href":"https:\/\/www.bilbaodendak.eus\/eu\/wp-json\/wp\/v2\/tipo?post=123782"},{"taxonomy":"tematica","embeddable":true,"href":"https:\/\/www.bilbaodendak.eus\/eu\/wp-json\/wp\/v2\/tematica?post=123782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}